I dig denim is a Swedish denim brand for baby, kids and women based in Gothenburg, Sweden. It was founded in 2009 by designer Hanna Clavegård who had a dream to design great quality denim with a unique look and with the touch of our Scandinavian design.
The clothes are inspired by the beautiful Swedish coast side with wild ocean, rocks and sea salt.
Their vision is to create unique clothing that holds our DNA of I dig denim. For kids, the denim should be stretchy, soft and made for play but yet cool. For women, you will feel a fit and quality that gives you a feeling of finally finding your favorite pair of jeans.
Denim has to go with something great and therefore we have a wide range of amazing sweats, tee’s, dresses and jackets in down, denim and cotton.
The environment and ethical aspects are extremely important for them and they continuously work hard to find the best manufacturers who work with organic fabrics and we are proud to see that our ECO collection grows season by season.
Today you can find I dig denim in more than 25 countries worldwide and in more than 200 selected department and independent stores from NK in Sweden to Barneys in New York. They are growing and apart from their own store in Gothenburg they also have their popular online shop that is shipping worldwide.